BlueRush Inc. Announces Positive Financial Results and Embraces AI for Future Growth

BlueRush Inc., a personalized video Software as a Service (SaaS) company, has recently released its financial results for the three and nine months ending April 30, 2024. The company is excited about the future prospects of leveraging artificial intelligence (AI) to open new market opportunities and accelerate growth.

Steve Taylor, CEO of BlueRush, emphasized the importance of AI in the company’s future plans. He stated, “The future of BlueRush is very much about AI, positioning us to open new market opportunities while accelerating growth and new logo acquisition.” BlueRush’s flagship product, IndiVideo(R), is ideally suited to enable the creation of AI-generated videos quickly and economically, allowing for personalized videos at scale.

The company has achieved several strategic and financial highlights during this period. BlueRush has been selected by one of the world’s largest asset managers to support communication with group retirement (401K) participants. This recognition further solidifies BlueRush’s position as a trusted provider in the industry.

BlueRush is also making significant progress in developing personalized AI-generated video capabilities. Beta testing and feedback from trial customers have been extremely positive, leading to further refinement of the roadmap. The company expects to bring this AI capability to market by late Q4 or early Q1.

Furthermore, BlueRush continues to expand its funnel opportunities, particularly in the Banking, Insurance, and Wealth Management verticals. The company’s focus on improving internal processes and go-to-market strategies has resulted in declining expenses, making it more efficient and agile.

Steve Taylor expressed his enthusiasm about the company’s current position, stating, “The sales funnel is in a better place than it has been since I assumed the role of CEO, we are operating in a leaner fashion and, with AI becoming a bigger part of the story, I have never been more excited about the prospects for BlueRush and our shareholders.”

BlueRush’s full financial statements and management’s discussion and analysis for the three and nine months ending April 30, 2024, can be accessed on SEDAR+ (www.sedarplus.com).

About BlueRush Inc.:
BlueRush, through its wholly owned operating subsidiary, develops and delivers products and services that engage customers in the digital channels. Its flagship product, IndiVideo(R), is an award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle. IndiVideo(R) enables BlueRush clients to capture valuable knowledge and data from customer video interactions, leading to data-driven customer insights.

BlueRush is committed to leveraging AI technology to enhance its offerings and provide even more personalized and engaging experiences for its customers.

For further information, please contact:
Name: Steve Taylor
Email: steve.taylor@bluerush.com
Phone: 416-457-9391

Name: Kendra Borutski
Email: kendra.borutski@bluerush.com

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