Chick-fil-A, the popular fast-food chain based in Atlanta, is expanding its business ventures by entering the entertainment industry. The company is set to launch a family-focused entertainment app called PLAY and is currently seeking an “entertainment producer” to oversee the app’s programming. The job posting on Chick-fil-A’s website states that the app will feature scripted and non-scripted content, including audio, podcasts, and video series.
The entertainment producer will be responsible for collaborating with content creators to develop podcasts, live-action scripted videos, animation, game shows, reality shows, and other non-scripted programming. The content on the PLAY app is intended to align with the vision and positioning of the Chick-fil-A brand, catering to families and children.
Chick-fil-A is known for its conservative beliefs and its commitment to family values. The company is closed on Sundays to allow employees to spend time with their families, and its purpose, as stated on its website, is “to glorify God.” In the past, Chick-fil-A has faced criticism for its donations to anti-LGBTQ+ organizations. However, the company ceased such contributions in 2019 following public backlash.
The PLAY app is not Chick-fil-A’s first foray into the entertainment industry. The company recently released an animated short series called “Stories of Evergreen Hills,” which promotes kindness as the central theme.
It remains unclear when the PLAY app will be launched and whether it will be integrated with Chick-fil-A’s existing mobile app, which boasts 50 million loyalty program members. The salary range for the entertainment producer position was not disclosed.
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