RallyRight, LLC, a new technology company, has recently introduced a range of products aimed at providing conservative candidates with an advantage in fundraising and voter turnout for the upcoming 2024 elections and beyond. Founded by former Republican Georgia Senator Kelly Loeffler, RallyRight seeks to address the electoral losses experienced by conservatives in swing states.
Loeffler, inspired by her own run-off election loss in 2021, aims to counter the Democrats’ fundraising and organizational prowess. RallyRight’s two major platforms, DonateRight and FieldRight, have been launched to assist conservative candidates in swing Senate seats and House districts, particularly in Georgia.
DonateRight is a payment technology platform designed to maximize fundraising efforts, while FieldRight is a gig economy app that enhances voter outreach programs through advanced mapping algorithms and canvassing contractor network matching. Loeffler emphasizes the cost efficiency and scalability of these platforms, making them accessible to both small and large campaigns.
During the 2023 off-year election cycle, both platforms demonstrated early success, providing smaller municipal and state-level candidates with the necessary resources for fundraising, identifying persuadable voters, and engaging Spanish-speaking voters. Loeffler highlights the flexibility and affordability of these tools compared to traditional methods.
Loeffler stresses the need for conservatives to adopt an offensive mindset and actively engage with voters in the field. RallyRight’s products aim to counter the left’s strategies and help conservatives regain momentum. Narrower margins of victory in elections make it crucial to seize control of campaign performance factors, especially in light of perceived disparities in the justice system.
Looking ahead to the 2024 election and beyond, Loeffler believes that RallyRight’s tools will provide campaigns with the necessary resources to compete effectively. She emphasizes the importance of fundraising, persuasion, advocacy, and voter turnout, as failing to address these areas could result in conservatives falling further behind.
In conclusion, RallyRight’s national roll-out of products aims to empower conservative candidates with enhanced fundraising capabilities and improved voter outreach. By leveraging technology, RallyRight seeks to level the playing field and help conservatives secure electoral victories in the upcoming elections and beyond.