The Responsible Gambling Affiliate Association (RGAA) has announced its plans to launch a new program at the SBC Summit North America. The program aims to foster a stronger community of affiliate companies while prioritizing consumer protection. RGAA, which was established in 2023 by a consortium including Better Collective, Catena Media, FairPlay Sports Media, Gambling.com, Spotlight Sports Group, and XLMedia, has been committed to promoting integrity and responsible marketing practices in the gaming industry.
With the expansion of its membership roster, RGAA aims to enhance its influence and build upon the goals set by its initial members. New affiliates joining the association will benefit from united representation in the gaming industry and gain access to a wide range of resources, including regulation updates, educational materials, and tools to empower their businesses.
The CEO of Better Collective, one of the founding members, highlighted the importance of the collaboration and expressed enthusiasm for upholding responsible gambling standards. The membership also includes a yearly compliance audit and the esteemed RGAA certification, which demonstrates a member’s dedication to responsible gambling marketing and advertising practices, as well as safeguarding consumer interests.
The RGAA emphasizes its collective dedication to player protection and aims to attract more members as it continues its work to improve safer gambling practices and protect players.