The U.S. Government’s Intellectual Property Rights Coordination Center (IPRCenter) and Hollywood’s Motion Picture Association (MPA) have unveiled two new public service announcements (PSAs) as part of the StreamSafely anti-piracy campaign. The campaign aims to raise awareness about online security and the risks associated with piracy. Jan van Voorn, MPA’s Chief of Global Content Protection, warns that many piracy sites are operated by global crime syndicates. The PSAs seek to educate users about safer alternatives and protect their personal information.
StreamSafely is a campaign developed by Ctam Cable Marketing Association Inc. (CTAM) in collaboration with IE Network. The campaign’s primary goal is to safeguard the financial welfare of individuals who consume pirated content and their families. By promoting legal alternatives and discouraging piracy through education, the campaign aims to protect users from potential harm and privacy breaches.
The StreamSafely website, launched in late 2019, provides information on piracy and how to avoid illegal content consumption. The campaign continues to address the escalating content piracy industry and its impact on content creators’ intellectual property. CTAM’s tax filings for 2021 reveal a revenue of $4.93 million and expenses of $4.56 million, with a focus on mitigating piracy and password sharing.
While specific details about the audience of StreamSafely.com are unavailable, the campaign relies on data collected from visitors to measure its performance. Technologies deployed on the website, such as ad trackers and third-party cookies, provide valuable insights. Tools like Blacklight Privacy Inspector and Hotjar help analyze user behavior and improve the campaign’s effectiveness.
The involvement of the MPA and anti-piracy coalition ACE, along with alignment with the Digital Citizens Alliance, ensures access to piracy data and intelligence. CTAM’s collaboration with IE Network and TK Interactive further enhances the campaign’s reach and effectiveness.
The StreamSafely campaign aims to transform at-risk pirates into consumers of legal alternatives. By eliminating the risk of financial loss and raising awareness of the dangers associated with piracy, the campaign seeks to encourage users to support legal content providers.
In conclusion, the U.S. Government and Hollywood have launched PSAs to enhance the visibility of the StreamSafely anti-piracy campaign. The campaign, developed by CTAM in collaboration with IE Network, aims to protect users from online security threats and educate them about legal alternatives to piracy. Through the use of various technologies and partnerships, the campaign strives to achieve its goal of safeguarding the financial welfare of individuals and their families.
